In one of my leisure readings I came across this article today in The Economic Times (22/02/2024) ‘Let there be Lite’. It made me realise how there is a quite revolution growing among the Indian consumers steering towards prioritizing health over taste.
That’s an insightful observation! The shift toward low-sugar and sugar-free products in India is a significant trend, especially considering the country’s high diabetes rates. The fact that 10% of the beverage market is now dedicated to these options—worth ₹700 crore—shows that consumers are becoming more conscious about what they consume.
It’s fascinating how social media is driving this change, influencing both consumer habits and corporate strategies. Brands like Dabur, which reported a 110% rise in sales for its “no added sugar” juices, are adapting quickly. Other FMCG giants are also jumping on board, introducing stevia-based or zero-calorie alternatives.
What’s your take—do you think this trend is here to stay, or is it just another health fad?
