From Cherthala, Alappuzha to the Met Gala – 3 years in row and now ready to take on the global market!
The massive royal navy blue with white flowers carpet floating under the feet of who is who of page fashion, film and glamours world like Isha Ambani. Rihana, Nicloe Kidman, Shahrukh Khan – is the carpet which has been gaining attention in the media world. If we give it an economic twist the carpet emerges form a traditional handicraft firm representing a MSME by the name Neytt by Extraweave, with 900 odd employees – mostly women have been weaving these sustainable rugs.
The revival og this town dates back to 2019 an Indian MBA – Mr Sivan Santosh took on the onus of this startup to turn it to a Rs 120 crore firm today. The family of Sivan has been in this business since a century, however as said by him ‘changed the narrative’. All credit goes to the skilled workers who helped in revival and the economic growth of the town……Awaiting for the carpet in 2026….
